DETROIT IS YOUR PLAYGROUND

DON’T JUST VISIT THE CITY. TRACE IT.

DON’T JUST VISIT THE CITY. TRACE IT.

DON’T JUST VISIT THE CITY. TRACE IT.

Follow clues. Discover hidden landmarks. Explore real places. Trace City turns Detroit into an adventure you can actually play.

Follow clues. Discover hidden landmarks. Explore real places. Trace City turns Detroit into an adventure you can actually play.

PLAY DETROIT

PLAY DETROIT

HOW IT WORKS

Explore. Discover. Trace.

TRACE ROUTE / DETROIT 01

ACTIVE DISCOVERY ZONE

HOW TRACE CITY WORKS

THE CITY IS THE GAME.

Follow the trail. Read the city. Discover what others walk past.

01

EXPLORE

Move through the real city. Discover landmarks, hidden places, art, history, and things most people walk right past.

02

SOLVE

Follow clues. Observe your surroundings. Figure out where Trace City is leading you.

03

PROVE

Found it? Take a photo. Your discovery becomes part of your Trace.

04

PROGRESS

Complete Traces, advance through districts, unlock new paths, and discover what the city reveals next.

EXPLORE DETROIT

ONE CITY. MANY PATHS.

ONE CITY. MANY PATHS.

ONE CITY. MANY PATHS.

Trace Downtown. Follow the Riverfront. Explore Midtown. Discover Belle Isle. Every district has its own landmarks, clues, discoveries, and stories.

Trace Downtown. Follow the Riverfront. Explore Midtown. Discover Belle Isle. Every district has its own landmarks, clues, discoveries, and stories.

01

DOWNTOWN

Start in the heart of the city. Follow clues through landmarks, streets, architecture, art, and places hiding in plain sight.

02

RIVERFRONT

Follow Detroit toward the water and discover another side of the city along the way.

03

MIDTOWN

Explore a district shaped by art, culture, history, institutions, and unexpected discoveries.

04

BELLE ISLE

Cross onto the island and uncover landmarks, stories, nature, and traces scattered across Detroit’s historic park.

CITY ROUTE / DETROIT · DISTRICTS 04 · ROUTE ACTIVE

??? HIDDEN PATH

LOOK CLOSER

DISCOVER WHAT OTHERS MISS.

DISCOVER WHAT OTHERS MISS.

DISCOVER WHAT OTHERS MISS.

Detroit is full of details hiding in plain sight. Trace City gives you a reason to notice them.

01

HIDDEN LANDMARKS

Places, objects, monuments, and details hiding throughout the city.

02

ART & DETAILS

Murals, sculptures, architecture, symbols, and small details worth noticing.

03

CITY STORIES

History, people, events, and stories connected to the places players discover.

04

SECRET PATHS

Unexpected routes, hidden branches, and discoveries that can lead beyond the obvious path.

THE CITY HAS BEEN HERE THE WHOLE TIME. YOU JUST HAVEN’T BEEN LOOKING FOR IT.

THE CITY HAS BEEN HERE THE WHOLE TIME. YOU JUST HAVEN’T BEEN LOOKING FOR IT.

THE HEART OF THE GAME

WHAT IS A TRACE?

WHAT IS A TRACE?

WHAT IS A TRACE?

A Trace is a clue-driven mission tied to a real place in the city. Follow the clue. Explore your surroundings. Find the location. Prove your discovery.

TRACE / DETROIT 001

CLUE RECEIVED

“Something has been here longer than most people notice. Look closer.”

TRACE ACTIVE

CLUE

A detail asks to be noticed.

SEARCH

Explore the real city.

DISCOVER

You think you’ve found it.

PROVE

Submit photo proof.

TRACE COMPLETE

Progress continues.

TRACE / DETROIT 001

CLUE RECEIVED

“Something has been here longer than most people notice. Look closer.”

TRACE ACTIVE

CLUE

A detail asks to be noticed.

SEARCH

Explore the real city.

DISCOVER

You think you’ve found it.

PROVE

Submit photo proof.

TRACE COMPLETE

Progress continues.

TRACE / DETROIT 001

CLUE RECEIVED

“Something has been here longer than most people notice. Look closer.”

TRACE ACTIVE

CLUE

A detail asks to be noticed.

SEARCH

Explore the real city.

DISCOVER

You think you’ve found it.

PROVE

Submit photo proof.

TRACE COMPLETE

Progress continues.

A TRACE ISN’T A PLACE ON A SCREEN. IT SENDS YOU INTO THE REAL CITY.

A TRACE ISN’T A PLACE ON A SCREEN. IT SENDS YOU INTO THE REAL CITY.

WAYS TO PLAY

CHOOSE HOW YOU TRACE.

CHOOSE HOW YOU TRACE.

Every explorer moves through the city differently. Choose the experience that fits how you want to play.

CASUAL

Explore at your own pace. Follow clues, discover hidden details, and experience the city without the pressure of competition.

EXPLORE YOUR WAY.

CASUAL

Explore at your own pace. Follow clues, discover hidden details, and experience the city without the pressure of competition.

EXPLORE YOUR WAY.

CHALLENGE

Race the clock, compete for leaderboard position, and put your city knowledge and discovery skills to the test.

BEAT THE CITY. BEAT THE CLOCK.

CHALLENGE

Race the clock, compete for leaderboard position, and put your city knowledge and discovery skills to the test.

BEAT THE CITY. BEAT THE CLOCK.

STORY

Follow an ordered journey through the city where each Trace leads deeper into the experience, connecting places, discoveries, and stories along the way.

FOLLOW THE PATH.

STORY

Follow an ordered journey through the city where each Trace leads deeper into the experience, connecting places, discoveries, and stories along the way.

FOLLOW THE PATH.

ONE CITY. THREE WAYS TO EXPERIENCE IT.

ONE CITY. THREE WAYS TO EXPERIENCE IT.

ABOUT TRACE CITY™

CITIES ARE FULL OF STORIES WE WALK PAST EVERY DAY.

CITIES ARE FULL OF STORIES WE WALK PAST EVERY DAY.

CITIES ARE FULL OF STORIES WE WALK PAST EVERY DAY.

Trace City was built around a simple idea: exploring a city should feel like discovering it for the first time. Landmarks, murals, architecture, history, hidden details, and local stories already surround us. Trace City turns them into reasons to stop, look closer, and explore.

THE CITY WAS ALREADY INTERESTING. WE JUST TURNED DISCOVERY INTO A GAME.

THE CITY WAS ALREADY INTERESTING. WE JUST TURNED DISCOVERY INTO A GAME.

THE CITY WAS ALREADY INTERESTING. WE JUST TURNED DISCOVERY INTO A GAME.

01 — LOOK CLOSER

Notice the details, places, stories, and landmarks most people walk past.

Notice the details, places, stories, and landmarks most people walk past.

02 — GO FURTHER

Leave the obvious route and discover parts of the city you might never have explored otherwise.

Leave the obvious route and discover parts of the city you might never have explored otherwise.

03 — SEE DIFFERENTLY

Return to familiar streets with a new understanding of what has been around you all along.

Return to familiar streets with a new understanding of what has been around you all along.

ORIGIN CITY / DETROIT

Trace City begins in Detroit. But the idea was never meant to stop at one city.

Trace City begins in Detroit. But the idea was never meant to stop at one city.

EXPLORE THE CITY YOU THOUGHT YOU KNEW.

EXPLORE THE CITY YOU THOUGHT YOU KNEW.

EXPLORE THE CITY YOU THOUGHT YOU KNEW.

CONTACT

WANT TO TALK ABOUT TRACE CITY?

WANT TO TALK ABOUT TRACE CITY?

01 — GENERAL

For questions, feedback, or help related to Trace City.

02 — ORGANIZATIONS

For businesses, museums, universities, attractions, community groups, and local organizations.

03 — MEDIA / COLLABORATION

For press, creators, artists, city storytellers, cultural contributors, and collaboration opportunities.

Questions, partnerships, feedback, local opportunities, or something we should know? We’d like to hear from you.